I lead design teams that thrive in dynamic times.
I was an Experience Design Director at McKinsey, where I helped shape an AI platform for business innovation and worked on projects across government and software. Before that, I consulted in solar financing while earning my MBA from Boston University. Earlier in my career, I led design at Creative Market and worked with startups and agencies across tech, eCommerce, and education.
My approach
Craft: A research-based design process that helps teams align on customer problems and execute in ways that move the business forward.
Infrastructure: A supportive working environment that removes barriers to success.
Personal development: A commitment to helping my team use our time together for growth and taking on new challenges.
Past Experience
Leap AI at McKinsey & Company
I joined the LeapAI team during Beta to help shape the design strategy for its global launch. The platform helps ventures build custom AI models and speed up innovation using its own generative AI tools. See more…
Creative Market, 2019 – early 2022
Reviving a Product Design Team
Re-establish the practice of Product Design at one of the leading design asset communities through attention to craft, infrastructure, and team development. See more…
Design Strategy: Yielding results in Ecommerce
Bring the marketplace for design in line with contemporary ecommerce standards and lifting conversion in the process. See more…
Renovate America, 2014 – 2019
Design Sprint: Regulatory Changes in Clean Energy Financing
Facilitate a design sprint to manage regulatory changes affecting the company’s core financial product, and steer a cross-functional team to a solid, unifying direction. See more…
Renovate America Clean Energy Financing Mobile App
Design an app that simplifies a complex credit application so homeowners can choose the kind of home improvement financing that works for them. See more…
Launch a Research Fellowship Program
Train more than a dozen people from different disciplines to conduct b2b user research in the field. See more…
HERO Pro Fintech platform
Research, design, and launch a financial transaction platform for closing home improvement projects that help save energy and water. See more…
LivingSocial 2011 – 2013
LivingSocial.com Re-architecture
Help e-commerce “unicorn” step into a new chapter. See more…
Consulting, etc., 2009 – present
Live Bold Live Now: Immersive Storytelling
Help a team of consultants create a platform where people battling chronic illness can tell their story. See more…
Videoblocks Tutorial Product Strategy
Facilitate a design sprint to help a video startup see a strategy for their next generation of product. See more…
Teaching UX Design at General Assembly
As a teacher, help 22 people learn how to be UX designers. See more…
Tivvy
Prototyping a mobile app for capturing, customizing, and sharing clips from broadcast TV. (external case study by Mag7 Collective)
CustomInk.com, 2008 – 2009
Led research and design efforts for a new internal and external e-commerce checkout system, accommodating highly disparate use case scenarios
Infused contextual user experience research methodology into a data-driven, agile development environment
Earlier work…
A variety of graphic design production positions, including work for Wunderman, Time Warner Cable, Bayer, and Feld Entertainment
More good stuff along the way
- Graduate Certificate: Corporate Executive Leadership, Georgetown University
- Teacher: First UX Design teacher for General Assembly DC
- Mentor: volunteer mentor for 1776 startup incubator
- Speaking coach: mentored speakers for TEDxPotomac; coached SXSW speakers through the CrankyTalk workshop